To serve as the region’s leading business advocate, promote education, communication, cooperation and commerce among its members in order to strengthen their organizations; to create and sustain a strong entrepreneurial culture in the area; to assist in retention and expansion of existing businesses and in the attraction of new businesses; and to enhance the economy and the quality of life in the communities it serves.

To be the one of the region’s recognized leaders in promoting sustainable, well-planned growth and prosperity; to serve as the hub of the business community, the link between businesses and the builder of partnerships between businesses and the community by:

• Developing a strong, growing and active membership.
• Maintaining a dedicated and energized leadership team including board, committees and staff.
• Providing high-quality, value-added programs and services that meet the needs of its members.
• Developing and effectively utilizing the financial resources needed to support the mission and vision.